How to Easily Perform Your Own 9 Step SEO Audit

In almost all cases, however, an SEO audit includes a technical analysis of your website. It’s the basis for assessing your site and developing your next step. A competitive audit analyzes your site, as well as some of your competitors’ websites.

Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs. From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites.

If you want to prioritize fixes, sort the report by estimated organic traffic from high to low. If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly.

Search Engine Process

A comprehensive enterprise SEO audit requires diving deep into on-site and off-site SEO factors, including technical performance, backlink profile, plus competitor performance. Screaming Frog’s core audit tool crawls websites, much like a spider. It takes snapshots of each page as it crawls, and then uses those snapshots to create a visual representation of a website. This representation includes a list of all broken links, in order of how many times they were found. It is also capable of generating a sitemap, finding duplicate content, and scanning for malware.

You can drive more valuable leads by using long-tail keywords for your campaign. The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at WebFX, we have a suite of services enabling off-page analysis and comparison.

On-Page SEO Audit

In summary, SEO is all about optimizing content, building authority, and improving the overall user experience on your site. On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn. To succeed with programmatic SEO, each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked. In contrast, programmatic SEO uses automation to quickly create large numbers of web pages, each targeting specific keywords or keyword variations. These pages are generated from a template and populated with data from a database.

On-page analysis

• Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content.
• This article so knowledgeable for me ,I get lots of information through this article.You tell about proper seo audit in a good way.
• And we’re going to cover not only the steps to carry them out, but also how to fix the issues you find.

In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. The free version shows you the top 100 backlinks with details like the domain rating. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.

With our integrated Internet marketing services, you can launch a full-scale digital marketing campaign that drives real results for your business — and we can prove it too. Not only have we driven more than $10 billion in revenue for our clients, but 91% of our clients stick with us. Most businesses, 55% of the ones we surveyed to be exact, opt to choose an SEO or digital marketing agency, like WebFX, to perform their SEO audit. The first search result claims more than 30 percent of all search traffic, demonstrating that it is good to be number one.

It shows clients and teams exactly what’s working — and what isn’t. Early adopters report actionable insights in less than 1 hour without the usual consulting costs. SEO Anomaly Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries. He enjoys trying and testing every aspect of SEO and believes in a data based approach.