To start, consider your goals and how you plan to achieve them. WooRank joins Forbes Advisor’s list of top SEO tools for a number of reasons, including simplicity, reliability and the actionable insights it delivers. WooRank’s interface was designed with ease of use in mind; the consensus in user reviews is that the platform is easy to navigate. KWFinder doesn’t have the massive feature collection you’ll find in a power tool such as Ahrefs or Semrush. Yet, KWFinder’s suite of SEO essentials makes it an ideal keyword tool for those on a budget. Ahrefs offers four pricing plansthat range from $108 to $374 per month when paid annually.
best SEO tools in 2025: Free and paid tools tested personally
They’ve also implemented some good AI features to enhance your keyword research process. If you use AI to write your content (and I don’t recommend it), ContentShake AI is one of the better tools we’ve tested. You can customise the writing style, and all the AI features are powered by Semrush’s massive SEO database. So, I spent the last few months testing many popular AI SEO tools across every major SEO category.
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Top AI Search, SEO & Content Trends To Prioritize In 2025
You can also use the Semrush Sensor to see which SERP features are most prevalent in your niche. Free Semrush users can add up to 10 keyword-page pairs to the On Page SEO Checker. When you’re ready to pursue an opportunity, the SEO Anomaly tool helps you draft, send, and track your outreach email. With a free Semrush account, you can track up to 10 keywords in Position Tracking. The platform also offers a Pay-as-you-go model for Rank-Ready AI Documents starting at $3.50 per document.
- Paid SEO tools often include advanced features, such as competitor analysis and comprehensive reporting, which can be beneficial for more extensive SEO strategies.
- Enter any site to see an instant competitive analysis, including a list of your top SERP competitors and keyword & content opportunities.
- Keyword Insights is a paid keyword research tool that uses AI in two interesting ways.
- Uncover content and link building opportunities, and compare to competitors for intelligent link building.
This feature is especially useful for content creators and marketers who need to optimize their content quickly and accurately. Overall, MarketMuse is one of the best SEO optimization tools available in the market. It is worth considering, and users can take advantage of the free trial to assess whether it’s worth the price of admission for their website. MarketMuse’s comprehensive support and regular updates make it a reliable and efficient tool for content optimization. Few products come close to providing the depth and functionality you get with SpyFu.
Because it’s integrated directly into Wix, there’s no need to install anything extra or work with external tools. Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface. Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price. How to convert traffic into conversions and grow your business.
It turns out that the solutions that helped win those first few customers rarely scale when the customer list doubles or triples. What starts as cheap and easy-to-manage SEO workflows gradually turns into a maze of disconnected processes that become increasingly difficult to manage. This causes pressure to scale operations and maintain quality simultaneously. On the other hand, scaling up may not be as easy as it seems. Deadlines to meet, complicated and time-consuming reporting, and ever-increasing prices for tools that are slowly becoming too expensive. Algorithm updates and emerging competitors pose new challenges.
This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them. Made to improve the performance of your website by thorough auditing and ongoing monitoring, Plerdy is a multifarious SEO and digital marketing tool.
Beyond content creation, GrowthBar offers comprehensive keyword research with difficulty scores and revenue metrics. For teams, its collaboration features let writers, marketers, and editors work together efficiently, getting SEO-optimized content out the door faster than ever. SE Ranking also provides an AI Writer that works similarly to Surfer AI, generating complete articles with just a keyword input. The system creates optimized headings, incorporates important keywords, and develops key talking points automatically. You can edit the draft yourself or get AI help with refining it.
All plans include a 7-day money-back guarantee for new customers, and annual billing offers significant savings. For agencies managing multiple location-based clients or multi-location brands, this dedicated approach to local visibility delivers results that broader tools simply can’t match. For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable. While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates. For agencies managing client websites, Google Search Console (GSC) provides an invaluable direct line to how Google actually sees and interprets your clients’ sites.